Carpet Cleaning

Cleaning Your Carpets Can Literally Increase Your Property Sell Price

When getting your house ready to sell, sometimes the small details can get overlooked because the big details overshadow them. You decide to renovate the kitchen because it looks a bit run down and you think a new kitchen can greatly increase your sell price. You get someone in to repaint your interior and exterior walls, you fix up the back fence, you knock down a wall because you want to create an ‘open plan’. These are all things you are doing to increase the sale of your house.

Do you know that a lot of that might come to naught if you overlook one tiny, seemingly insignificant thing: clean carpets.

We’ll tell you a few reasons why getting your carpets cleaned could be one of the most important things you can do.

People Make First Impressions Very Quickly

There’ve been studies on how long people take to make first impressions of other people, and some say that most people make their first impressions of other people in less than one second. Others researchers studied how long it took to arrive to first impressions regarding property, and their research put that number at under 30 seconds. While those are surprising numbers, what became more surprising was what happened after those first impressions. Given more exposure to a person or the property, people weren’t inclined to change their first impressions; instead, people used that extra time to reconfirm their initial judgements, rather than remain open-minded to the possibility that their first judgements were wrong.

When a potential buyer enters your home, one of the first things they see is your carpets. Do you want to give them the first impression of a clean, sparkling, fresh home, rather than a dingy, dirty, dusty, dank dungeon? Then clean your carpets.

Your house has a smell. It smells of you. That may not be a good thing.

A bigger factor on first impressions than even sight … is smell. When a prospective buyers opens the door, the first thing they will likely encounter, even before the sight of your carpets, is the smell of your house. Sometimes smell can hit with the force of a heavy weight boxer.

You may not even notice it, but that’s because you’re used to it. You’ve lived with it every day, but someone entering the room for the first time has come from their own world of smells, and now they’re coming to your world.

And the smell doesn’t have to be of something bad. It could be just your deodorant, or your shampoo. But it’s a smell that says to the prospective buyer, ‘Someone already lives here, and that someone isn’t you.’

But cleaning your carpets introduces a new smell, a smell that covers over the smell of you with the smell of freshness. A prospective buyer coming in to your house, being hit with the smell of freshly shampooed carpets are no longer thinking that they don’t belong in this house; they are thinking positively about what is to come. Their first impression is positive, and as we have seen, people, once they have a first impression, often double down on it to prove to themselves their initial judgement was correct.

Real Estate Agents do it. Why not you?

When a tenant leaves a house, they are usually told by their real estate agents to clean their carpets. So … if someone whose job it is to see homes and to bring in renters to live in homes tells people that are leaving to clean their carpets, doesn’t that seem good advice to people like us?

Bringing in the professional carpet cleaners may seem, at first, to be an annoying extra payment that you have to make, but it could easily be the difference between a sale and not.

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Your carpet has something to tell you

And it’s not a nice story.  Have a look at it. What do you think? It’s soft / warm / hard / patterned / plain / blue / beige …… But a place where monsters hide?? Well, they’re here. And they love it. The dust mites, the fleas, and the bed bugs. You can’t see them. But they’re there. Little monsters, but monsters nevertheless.

I would hazard a guess that you clean up your house from time to time. The carpet gets a quick go-over with the sweeper, which picks up the surface dirt and litter that seems to magically appear when you have little children.

However, every day we shed skin cells and hair, not in huge quantities and it’s hard to notice. Except when the sun shines in and highlights the dust in the air. Have you seen that? That’s your dust – your own skin cells. And all that dust settles on your carpet, and can fall into the pile, right down to the base of the carpet.

And of course that is what dust mites, bed bugs and fleas love to feast on. Yeeww!

A dust mite is an extremely tiny creature. Mama dust mites are able to multiply at a great rate. We are told that they leave their excrement in the carpet, and they are very prolific in that activity. Now I agree, a tiny creature doesn’t make a lot of excrement, but multiply one tiny creature by hundreds … thousands …..

So, go and get out the vacuum cleaner. Do a thorough job, as best as you can. But I have to tell you that vacuuming alone is not able to rid the carpet of all of the little critters lurking therein, together with their food sources and their waste products. The carpet pile is shielding them, to an extent. They can shelter down at the base of the carpet, and the vacuum doesn’t reach them.

I hope I haven’t alarmed you too greatly, but the story needs to be told. To deal with the problem, there is something you can do. I would recommend that a regular, proper, fully fledged carpet shampoo is a must. There are shampoo machines, and there are shampoo machines …. Some decidedly more efficient than others. The best, most powerful, machines are the ones that the professionals use. They can’t be hired at the supermarket, because they need a trained operator, a person who knows exactly how to do the job, what buttons to push, and what solutions are required for each particular type of floor covering. These super-machines, such as the ones Cairns carpet cleaning companies use, thoroughly clean the carpet, causing the contaminants to come loose, and then all is vacuumed away using another super-machine, to leave the carpets smelling fresh and squeaky clean, and you with a smile on your face.

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